- Whiteflash is a very customer-focused company and is highly recommended as a place to buy diamond jewelry. It has a great reputation and has won numerous awards for excellence from the Better Business Bureau (BBB).
- The diamond prices at Whiteflash are in line with the best prices available online. The diamond selection is very high-quality, and the diamonds are certified by either the GIA or AGS. There is also an extensive selection of ring settings from top designers.
- Whiteflash features some of the finest super Ideal cut diamonds on the market. If you are looking for exceptional brilliance, you should definitely consider the company’s premium cut selections such as A CUT ABOVE.
- Many of the diamonds come with high-quality videos and images. There is also information on whether the diamonds are eye-clean.
- Whiteflash also has some great product policies such as a 1-year diamond buyback guarantee at 70% of the original price and a lifetime diamond trade-up guarantee at 100% credit for the original price.
Keep reading below for details.
In This Article:
- About Whiteflash
- Customer Service
- Diamond Search Engine
- Diamond Prices
- Diamond Selection
- Diamond Quality and Certification
- Diamond Images and Videos
- Whiteflash Premium Diamond Brands
- Shipping and Returns
- 1-Year Buyback Guarantee
- Lifetime Trade-Up Guarantee
- Jewelry Care Plans
Whiteflash is one of the oldest online diamond retailers, selling diamond jewelry on the internet since 2000. This may not seem like too far back, but in the world of online business it is a long time.
Operating online since 2000 actually makes the company older than James Allen (founded in 2006) and about as old as Blue Nile (operating since 1999) – two of the most popular “veterans” of the online diamond industry.
Whiteflash is based in Sugar Land, Texas, where it has a showroom, and ships diamonds worldwide.
For this review, we evaluated Whiteflash according to the following criteria:
- Customer service
- Diamond search engine functionality
- Diamond prices
- Diamond selection
- Diamond quality and certification
- Diamond images and videos
- Premium diamond brands
- Settings selection
- Shipping and return policies
- Additional warranties and guarantees
Please read below to see what we found.
First, let’s take a look at Whiteflash’s reputation. The Better Business Bureau (BBB) is always a good starting point, as BBB ratings and awards are next to impossible to manipulate.
Here’s the company’s BBB page. As you can see, Whiteflash has been BBB accredited since 2001 and has a BBB rating of A+, which is the highest rating the bureau assigns.
So what does this score mean? The BBB rating measures such things as:
- how many complaints there have been against the company and how it has dealt with them
- how transparent the company has been in its business dealings
- whether there have been government actions against the company
So, having the top overall rating means that Whiteflash has been pretty much excellent on all these counts.
Not only that, but Whiteflash has consistently been a winner of BBB awards for excellence in customer service, product quality, and integrity, having won BBB awards in 2016, 2017, and 2018, to name just a few years. Actually, there’s hardly been a year since 2001 in which the company hasn’t won a BBB award.
Another good place to learn more about a company’s reputation is to look at its Yelp page, as Yelp is pretty good at weeding out reviews that are likely to not be genuine. If we look at Whiteflash’s Yelp rating, we can see that it stands at a respectable 4.5 score (out of 5). Not that many businesses can top this.
Customer Service at Whiteflash
The best sources of information on customer service quality are objective assessments from independent third parties as well as real opinions of actual customers.
We already looked at what assessments the BBB has given Whiteflash, as well as how customers have rated the company on Yelp. Based on this information, we can conclude the following about the company’s customer service:
- Very few customers file complaints.
- Complaints that are filed are resolved quickly and to the satisfaction of the customer.
- The company has strived consistently to serve customers well over the years.
But what else can we look at to get an idea about the company’s customer service?
Here’s another important piece of information that we discovered: the company has an ISO 9000 certificate for quality management. Such a certificate is awarded to companies that meet stringent quality criteria, including customer focus, exceptional leadership, and continuous improvement, among others.
This tells you that Whiteflash is not only working hard to resolve any issues to the customer’s satisfaction but also actively trying to prevent any issues from arising to begin with. What the certificate shows is that an independent third party has inspected Whiteflash and has found that it is doing a great job serving its customers and controlling the quality of its products.
We also examined the actual product and service policies at Whiteflash in order to see what they mean for the customer. Here’s what we found:
- Whiteflash seems committed to transparency. The company provides a lot of detailed data on its diamonds, including information on whether a diamond is eye-clean. Whiteflash also discloses all quality criteria it uses to select diamonds for its premium selections (unlike many other retailers). The company is willing to provide even more additional data on its diamonds upon request (for example, an advanced manufacturer’s Sarin report). This transparency helps the customer make a better purchase decision.
- The company appears very flexible when it comes to serving customers. For example, Whiteflash allows you to request diamonds that are not in the selection by sending a list of characteristics that you want your diamond to have. Whiteflash will try to find such a diamond for you and will also inspect it for quality if you decide to order it. You can also reserve a diamond you like for 24 hours until you decide whether to buy it.
- Whiteflash shows dedication to quality. One example is that if you order a diamond that is not available in-house, the company will receive it for you and will inspect it for quality. If there is any problem with the diamond, Whiteflash will ask you how to proceed. It will also make photos and videos of the diamond and send them to you so you can decide if you want to receive the diamond. Another example is the strictness of the quality criteria Whiteflash uses for its premium diamond selection, A CUT ABOVE® – only the very best of the Ideal cut diamonds are selected.
- Whiteflash seems focused on customer satisfaction. Our impression of the company’s dedication to the customer was formed by what we already discussed above as well as other policies. For example, even if you don’t return your diamond within 30 days, Whiteflash gives you the option to sell it back within a year at 70% of the original price. You can also trade in your diamond for a more expensive one at any time at 100% credit for the original purchase price. Even the complimentary diamond viewing device that you get when you buy a loose A CUT ABOVE diamond is a small detail that makes your purchase experience better.
We are going to discuss the policies we just mentioned in more detail further in the article, but from what we’ve seen so far, it’s clear that Whiteflash has invested a lot of effort into tailoring its offerings to the needs of its customers.
Diamond Search Engine
When buying a diamond online, it’s important to be able to filter diamonds not only by the basic criteria such as color, clarity, and cut, but also by more advanced ones such as table percentage, depth percentage, and fluorescence. It may seem surprising, but many diamond retailers don’t offer such options, thus making it harder for the customer to eliminate diamonds that don’t suit his or her quality criteria.
Whiteflash gives you the option to apply such advanced filters to your diamond search, so you can really narrow down your choices to the best stones available.
But why are these additional options so important? It’s because they allow you to exclude diamonds with less-than-perfect proportions whose cut is still graded Excellent/Ideal (there is a range of quality, even in the top cut grades). And also because you can exclude diamonds with fluorescence, which can make a diamond appear a bit hazy under certain light conditions.
Whiteflash Diamond Prices
We looked up prices for loose diamonds at Whiteflash and compared them with prices at James Allen (our benchmark for great diamond prices), and we found that for non-branded cuts, the prices were pretty close.
This shouldn’t be surprising. With the increased competition between online retailers, vendors are forced to offer prices that are as good as those of their competitors. You won’t notice significant differences between Whiteflash’s prices and those of other retailers known for competitive prices.
To give you an idea, let’s take a look at a couple of examples of searches we ran at Whiteflash, James Allen and Blue Nile to compare prices.
Search 1: The diamond characteristics were as follows: J Color, VS2 Clarity, Ideal/Excellent Cut, 0.99-1.01 carats, Depth Percentage 59-62%, Table Percentage 53-58%, Fluorescence – None, Excellent Polish and Symmetry. At James Allen, we found an eye-clean diamond of this type at $5,510. At Blue Nile, we found five diamonds (only four were eye-clean) ranging from $4,870 to $5,381. At Whiteflash, we found two eye-clean diamonds with the same characteristics at $4,950 and $5,045.
Search 2: Another search we ran was with the same characteristics as the first one except for the color, which was changed to D. The six diamonds we found at James Allen ranged from $8,240 to $9,730; at Blue Nile there were three ranging from $8,086 to $8,898; the ones at Whiteflash (we found seven) ranged from $7,984 to $10,272.
As you can see, the prices were close enough.
Important: When looking at such price comparisons, keep in mind that no two diamonds are perfectly identical. Even if color, clarity, carat, cut, polish, symmetry, and fluorescence are the same, the stones will still differ slightly in some of their proportions or in the position and type of their inclusions. This will cause a difference in price, so you should expect some variation.
Now this comparison was done for non-branded diamond cuts. Branded cuts are sold at a premium as they represent the top range of the Excellent/Ideal cut grade. We didn’t compare branded cuts across vendors here because brands differ in selectivity – e.g., one may represent the top 5% of the top cut grade, while another may be more inclusive and be comprised of the top 10%.
Whiteflash has its own branded cuts: A CUT ABOVE and Expert Selection (which we will talk about below). You should expect diamonds of these brands to sell at a premium, as they are cut to deliver brilliance that is superior even to most Ideal/Excellent cut diamonds.
Whiteflash has a very good selection of diamonds – with more than 30,000 diamonds available, the inventory is pretty extensive.
Now, compared with retailers like James Allen or Blue Nile, Whiteflash may have fewer diamonds in its inventory, but 30,000 diamonds is still a lot. And while it’s nice to have a huge selection to choose from, there is a point beyond which having more diamonds to look at won’t make much difference. After all, you’re not going to buy hundreds of diamonds; you only need to find one that fits your budget and quality criteria.
So, given that a diamond selection is extensive enough and it has at least 5-10 diamonds for the most popular combinations of clarity, carat, cut, and color, it is the quality of the diamonds that matters more.
What is also more important than a huge selection is being able to assess if the diamonds are eye-clean and having a trusted certificate for each stone, allowing you to evaluate its quality. Whiteflash’s selection of diamonds allows you to do both.
When reviewing the selection at Whiteflash, we noticed that most of the diamonds we browsed were listed as eye-clean (almost all in the VS2 and higher clarity range), indicating that the average quality of the selection is higher at Whiteflash compared with some retailers that have more diamonds but which include a higher proportion of low-quality stones.
Whiteflash also allows you to request a diamond with characteristics of your choice if you are looking for something that you can’t find in the inventory. You can choose the color, clarity, cut, and other features of your desired stone, as well as the date by which you need it, and then send the request to Whiteflash. You’ll be notified by email or phone if Whiteflash manages to find a matching diamond.
In-House vs. Virtual Selection
The selection of diamonds at Whiteflash consists of two types:
- In-House Selection: Those are diamonds that Whiteflash has in stock at its own locations.
- Virtual Selection: Diamonds that are not in stock at Whiteflash but are instead carried by its partner vendors and can be shipped to Whiteflash, which will inspect them and send them to you.
The way the virtual selection works is actually the same business model used by most online diamond retailers. For example, Blue Nile and James Allen also work with virtual inventories.
Note: You should know that Whiteflash doesn’t dropship diamonds from its virtual selection, i.e. these stones are not sent from the manufacturer directly to you. Instead, Whiteflash orders the diamond for you, receives it, inspects it for quality, and sends you light performance images and an HD video of the stone. If you like what you see, Whiteflash will send you the diamond. All this makes the process smoother and less risky for you.
Important: While you have 30 days to return In-House Selection diamonds bought from Whiteflash, Virtual Selection diamonds come with a shorter return period – 10 days.
Diamond Quality and Certification
When choosing a diamond, it is important to be able to evaluate diamond quality based on objective criteria and compare different stones to see which one is a better deal.
Needless to say, if you don’t have enough reliable information about a diamond, you are left in the dark and can’t do an apples-to-apples comparison to pick the best stone. That’s why it is important to shop at retailers whose diamonds come with grading reports issued by reputable labs such as the GIA or the AGS.
Important: A diamond grading report (certificate) does not guarantee a minimum level of quality. It just assures you that the diamond’s quality (whatever level it is) has been evaluated by an independent third party.
So what did we find?
We checked the diamonds at Whiteflash and found that all diamonds that we saw came with grading certificates issued by either GIA or AGS. We did not find diamonds with grading reports issued by labs known to use lax quality criteria or inflate quality grades.
Whiteflash Sarin Diamond Report (or Sarine Report)
In addition to the standard diamond report, Whiteflash gives you a basic Sarin report for its AGS-graded diamonds from the In-House Selection.
What is a Sarin report?
A Sarin (or Sarine) report shows a diamond diagram with all important proportions of the stone. It gives you slightly more detailed information than a typical grading report (one from the GIA, for example).
In order to get the most detail, however, you will need an advanced Sarin report. It will show you eight measurements for each dimension (for a round cut). For example, the diameter of a round diamond can be measured in eight places, as a round diamond’s profile has eight sides/angles (the same goes for Table Percentage, Crown Percentage, etc.).
So why is a Sarin report useful? Because you can get an idea of how each dimension of the diamond varies along each side – too much variability means the stone is not very symmetrical and precisely cut. In contrast, a GIA report, for example, gives you only an average of all measurements for each dimension (for instance, table diameter is an average of eight measurements).
This is the rule of thumb for evaluating a Sarin report: If you see big variations between the different measurements for the same dimension/characteristic (for example, table percentage), then this is a potential problem. Variations should be small.
Whiteflash only shows basic Sarin reports for its in-house AGS diamonds. Advanced reports are only available upon request. Read more about Whiteflash’s Sarin reports here.
Diamond Images and Videos
It’s important to have original images and/or videos available when inspecting a diamond because they can show you what the stone actually looks like. This makes it possible for you to see if a diamond is eye-clean – i.e., with no inclusions visible from the top.
We browsed Whiteflash’s selection and found that many of the diamonds come with original images and 360-degree videos, but not all of them. Those that have images and videos are from the in-house selection, while those that don’t are usually from the virtual selection.
While not having a photo or video of every single diamond in the selection is a potential weak point, Whiteflash makes up for it by including information on whether such diamonds are eye-clean in their listed details. This is a big plus as it saves you a lot of hassle having to look through many stones and inspect them one by one or ask customer service for help.
And you should know that if you order a diamond from the Virtual Selection without a video or image, Whiteflash will receive the stone from the manufacturer and will take a picture and a video of the diamond and send them to you before it sends you the diamond. Read more about the process here.
Now, we noticed that not all of the stones without pictures or videos have information on whether they are eye-clean. However, you can ask Whiteflash to have such diamonds checked for you.
It would also be useful for you to know the definition of ‘eye-clean’ that Whiteflash uses for its diamonds – here it is:
No inclusions visible to the naked eye of a person with 20/20 vision when viewing the diamond in the face-up position at a distance of approximately 10 inches under normal overhead lighting.
For the diamonds that do have 360-degree videos, we noticed that the diamonds in them look very sparkly – more than those at James Allen or Blue Nile. On the one hand this makes it somewhat harder to make out smaller inclusions that are usually clearly visible in James Allen’s videos. On the other hand, however, Whiteflash’s videos give you a more realistic picture of how a diamond actually looks when worn in well-lit conditions and how its brilliance makes tiny inclusions less visible. Keep in mind that close-up pictures and videos tend to exaggerate the visibility of inclusions.
Also, as we already mentioned above when discussing the diamond selection, almost all diamonds we checked (clarity grade VS2 and higher) were labeled as eye-clean, so you shouldn’t worry about finding a clean stone at Whiteflash.
Whiteflash Premium Diamond Brands
Whiteflash has three premium diamond selections, which are comprised of diamonds with some of the best cut proportions you can find. The company’s premier diamond brand is A CUT ABOVE®. There are also the Expert Selection Diamonds collection and the Premium Select collection. We will take a look at each one below.
Whiteflash A CUT ABOVE® Selection
A CUT ABOVE® (ACA) is a selection of diamonds whose cut proportions put them in the top range of the Ideal cut grade. So you basically have a preselected set of the best of the best diamonds.
Of course, you pay a premium for these diamonds, but what do you actually get in return? The answer: superior light performance. Simply put, A CUT ABOVE diamonds have much better brilliance and sparkle than the average diamond in the Ideal cut grade.
What we liked about the A CUT ABOVE selection is that Whiteflash clearly states the quality specifications according to which it selects diamonds. Few diamond retailers actually do that, so we appreciate the transparency.
But isn’t an Ideal/Excellent cut grade enough to guarantee great brilliance? Sure, Ideal cut diamonds are better in this respect compared with lower-graded cuts. But A CUT ABOVE diamonds are even better than most Ideal cut stones. Diamond grading labs work with ranges for each measurement used to classify a diamond as Ideal/Excellent, so inevitably there is a variation in quality even within the top grades. The ranges and other criteria Whiteflash uses to select diamonds for A CUT ABOVE are much stricter than those used by the GIA, resulting in a selection of diamonds with much better light performance.
So what are the quality specifications for the diamonds in the A CUT ABOVE selection?
In brief, here are the criteria Whiteflash uses for its A CUT ABOVE diamonds:
- AGS Triple Ideal Platinum Certificate, which is given only to diamonds with the best light performance
- Hearts and Arrows pattern (for round diamonds), which shows excellent alignment of the facets and great optical symmetry – necessary prerequisites for superior light performance
- Depth %: 59.5 – 62.0
- Table %: 53 – 58
- Girdle: Thin to Slightly Thick
- Culet: None/Pointed/Small
- Polish Grade: Ideal
- Symmetry Grade: Ideal
- Crown Angle: 34 – 35
- Pavilion Angle: 40.6 – 40.9
- Star %: 48 – 55
- Lower Half %: 76 – 80
- Fluorescence: None or Negligible
- No significant amount of light leakage detected with ASET and Idealscope
- No inclusions that could affect light performance
- No cutting defects
Whiteflash Diamond Toolkit
If you buy a loose diamond from the A CUT ABOVE selection, Whiteflash will also send you a Diamond Toolkit that includes a hearts and arrows viewer – a device with which you can inspect the optical symmetry and hearts & arrows pattern of your diamond. Read more about the Diamond Toolkit here.
How rare are A CUT ABOVE diamonds?
To check how rare diamonds with the characteristics of the A CUT ABOVE selection are, we used the selection of another retailer – Blue Nile – to avoid biased results. At the time of the test, Blue Nile had 99,148 Ideal cut diamonds (round) in its selection. We then filtered the results to include only diamonds with the same Table Percentage and Depth Percentage as well as the same Polish and Symmetry grades (already listed above) as those in the A CUT ABOVE selection. We got 8,713 results for these characteristics, which is less than 9% of all Ideal cut diamonds found at Blue Nile.
We couldn’t filter for the other characteristics of the A CUT ABOVE selection because there were no such options at Blue Nile, but it’s clear that if further filtered by the Crown Angle, Pavilion Angle, Star %, Lower Half %, Girdle, and Culet specs used by Whiteflash, the result will be much lower than 9%. Furthermore, there are additional hurdles with respect to light performance and clarity that need to be cleared in order to be included in the ACA selection.
On that basis, we estimate that less than 5% of all Ideal cut diamonds can meet the criteria for A CUT ABOVE diamonds.
Whiteflash Expert Selection Diamonds
The Whiteflash Expert Selection contains diamonds that have superb light performance, but they couldn’t quite make the cut to be included in the A CUT ABOVE collection.
The criteria for including diamonds in the Expert Selection are the following:
- Graded ‘Triple Zero’ – the highest light performance grade given by AGS
- Have a clear Hearts and Arrows pattern that shows superior optical symmetry
The requirements to be included in this selection are a bit more lenient than those for the A CUT ABOVE diamonds. This means that the Expert Selection diamonds would have qualified for the ACA selection if it weren’t for some slight deviations from the strict standards for proportions and H&A patterning that Whiteflash has for its A CUT ABOVE stones.
The Expert Selection diamonds are still outstanding in terms of quality and are a good option if A CUT ABOVE diamonds are above your budget.
Whiteflash Premium Select Diamonds
The diamonds in the Premium Select tier meet slightly less stringent criteria than those applied to Expert Selection or A CUT ABOVE diamonds.
Here are the criteria for Premium Select diamonds:
- Triple Excellent cut grade from the GIA
- Distinct Hearts and Arrows pattern indicating high optical symmetry
The Triple Excellent grade simply means that the diamond’s cut, symmetry, and polish were all graded Excellent by the GIA. The requirements for the Triple Excellent grade are not as strict when it comes to light performance factors as are the specs for the Triple Zero grade from AGS. This is why you’ll see diamonds with slightly worse light performance in the Premium Select range compared with those in the Expert Selection and the A CUT ABOVE groups.
Diamonds in this range still need to have a Hearts and Arrows pattern to make the cut, but there is more tolerance for minor asymmetries in their optical performance than for the first two premium tiers.
All in all, the Premium Select group is a good choice if you are looking for better value compared with the top two diamond tiers at Whitefalsh.
Now keep in mind that the diamonds in the Premium Select collection are still better in terms of light performance than the typical Ideal cut diamond.
So we recommend this selection if you are not as strict about perfect light performance and Hearts and Arrow patterns but still want a diamond that’s better than the average in the Ideal cut range.
Settings Offered by Whiteflash
We checked the engagement and wedding ring settings offered by Whiteflash, and we found the ring selection pretty extensive. You will have plenty of options when it comes to deciding in what setting to have your diamond mounted.
One of the great things about the Whiteflash ring selection is that it features a great number of ring models from some of the best ring designers such as Tacori, Verragio, Danhov, etc. See the full selection of ring brands here.
This is an important point because there are many diamond retailers that have a good diamond selection but a poor selection of ring designs. In such cases, you might have to buy a loose diamond from one retailer and send it to another jeweler, with a better ring selection, to have the diamond set. This would be an additional hassle for you.
With Whiteflash, it’s unlikely that you will need to purchase the setting elsewhere, as you’ll most likely find a ring that is to your taste and budget among the models offered.
Tip: We recommend that you buy a high-quality ring setting for your diamond. A lower-quality setting may get damaged more easily, and its finer parts (such as prongs) may be more likely to bend or even break due to wear and tear. A high-quality setting will last you longer, and you won’t have to re-set your diamond as often.
Shipping and Returns
Whiteflash offers free shipping worldwide. Your package will be insured and sent via FedEx. Read more about Whiteflash’s shipping policies here.
Return Policy and Money Back Guarantee
Whiteflash allows you to return your purchase for a full refund. Return shipping for domestic returns (within the United States) is free.
The return period depends on the product you have purchased and is the following:
- 30 days for all in-house selection diamonds, including A CUT ABOVE, Expert Selection, and Premium Select. This also applies to all regular catalogue settings and other jewelry.
- 10 days for all Virtual Selection diamonds, including the settings they come with.
Now it may seem that 10 days is a bit on the short side for the Virtual Selection, but it’s actually enough – you’ll most likely know within the first couple of days if you want to return your diamond.
1-Year Buyback Guarantee
If you don’t return your diamond after 30 days for a full refund, you can still send it back to Whiteflash within one year, and Whiteflash will buy the diamond back at 70% of the original purchase price.
Such a good deal is very rare to see in diamond retail. Some of you might think that selling your diamond at 30% off is not such a great deal, but the reality of the diamond business is such that most diamond buyers will offer you much less.
Lifetime Trade-Up Guarantee
Another unique option that is rarely seen at retailers is the 100% Lifetime Trade-Up Guarantee offered by Whiteflash.
Here are the details of this guarantee:
- It covers all diamonds purchased from the three in-house premium collections: A CUT ABOVE, Expert Selection, and Premium Select.
- You may trade in your diamond for any other from these three collections provided that the new diamond’s price is equal to or greater than the price of the original diamond.
- You get credit for 100% of the original purchase price of the diamond you are trading in.
- You can trade in your diamond at any time.
No diamond jewelry purchase is complete without classy packaging. This is especially important for engagement rings. You don’t want to spend a lot of money on a diamond ring only for its subpar packaging to spoil the overall impression.
From what we have seen, Whiteflash packaging is top notch, as is to be expected from a high-end diamond retailer.
Whiteflash jewelry boxes are made of solid wood, and their design is very elegant, as you would expect.
All engagement and wedding rings come with their own boxes. The great thing about the engagement ring box is that it is small enough to fit in your pocket.
Jewelry Care Plans Offered by Whiteflash
One Year Service Guarantee
All jewelry purchased from Whiteflash is automatically covered by a 1-year service plan, which includes repairs and refinishing.
3-Year Ultimate Care Plan
This additional care plan is available for purchase, and the price depends on the cost of your jewelry. It includes repairs to your jewelry for three years. The plan needs to be purchased at the time you buy your jewelry. See here for more details and pricing.
Our impression from reviewing Whiteflash is very positive. The company clearly puts a lot of effort into making sure its customers are satisfied.
The diamond selection is of great quality, and most diamonds are eye-clean. The prices are very competitive compared with other diamond retailers.
The premium diamond cuts offered by Whiteflash are some of the best on the market – much better than many of the premium selections of other diamond retailers.
There is also an extensive selection of high-quality settings from some of the best ring brands.
Overall, we found that the people at Whiteflash are doing their best to provide excellent service to their customers every step of the way.
Do you recommend shopping at Whiteflash?
Yes. Whiteflash is one of the best places to buy high-quality diamonds at competitive prices. Few other retailers have such a great selection of top-range Ideal cut diamonds.
We recommend that you give Whiteflash serious consideration when shopping for diamond jewelry, especially if you are looking for an extra brilliant diamond cut.