Recommended Diamond Jewelry Retailers


Below we have listed the best places to buy diamond jewelry online. Here are the diamond jewelry retailers we recommend:

ja-logo-1James Allen

James Allen is our top choice for online diamond jewelry shopping. The company goes back to 1998 and is one of the most trusted diamond retailers online.

We recommend James Allen as the best diamond jewelry vendor for a couple of reasons:

First, it allows you to see a 360-degree video for every single loose diamond offered, so you can examine the stone from all sides and decide whether you like how it looks. This is something you cannot do with most online jewelry vendors.

In addition, the company offers a huge selection of diamonds, so you have more than enough stones to browse until you find one that is both clean to the naked eye and affordable.

Read more about why we like James Allen in our review of the company.

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briangavin_logo_150x26Brian Gavin Diamonds

Brian Gavin Diamonds specializes in high-quality diamond jewelry and is a great choice for someone who looks for a diamond that is cut to ideal proportions so as to maximize brilliance. The founder, Mr. Brian Gavin, is a fifth generation diamond cutter.

Although it has a smaller selection compared to James Allen, Brian Gavin Diamonds offers stones that are at the high end of the quality spectrum. If you look at the cut of these diamonds, you’ll notice that it is usually graded ‘Ideal’ or ‘Excellent’.

A notable offering of Brian Gavin Diamonds is the Signature Selection, which consists of diamonds cut to very high precision. The final product is a stone with a very precise facet shape and close-to-perfect facet alignment, resulting in maximum light return and brilliance.

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Blue Nile

Blue Nile is one of the largest and most reputable online diamond jewelry retailers. It was founded in 1999 and operates out of Seattle.

Blue Nile has a huge inventory of loose diamonds and a great selection of settings. If you are looking for a diamond ring or another piece of jewelry, you will have plenty of options to choose from.

Unlike James Allen, Blue Nile does not provide 360-degree videos for its loose diamonds, so you cannot inspect them from all sides to see if they look clean to the naked eye. This is more of an issue if you are looking to buy a stone in the SI1-SI2 clarity range, as not all such diamonds are eye clean.

For that reason, if you’ve decided to buy a diamond from Blue Nile, we recommend that you get a stone in the VS1-VS2 clarity range or higher, as these diamonds’ flaws are not visible to the naked eye.

If, however, you are looking to buy a diamond in the SI1-SI2 clarity range, or even lower, we recommend that you go to James Allen and make use of the real diamond pictures and videos there to pick a stone that is eye clean.

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