Important: If you are shopping for diamonds online, we recommend that you do not buy stones that you have not examined thoroughly. Since each diamond is unique, a mere description of color, cut and clarity cannot tell you what a diamond will look like, and even stones with the same grades can look different.

Our recommendation: Buy diamonds from places where you can see in detail the stone you are about to purchase. We have found the diamond viewing tool of James Allen to be particularly helpful in this regard as it allows you to look at each diamond from all sides before you decide whether you like it. Check it out for yourself here.